NBS SPORT secures coveted role as official media partner for corporate games season 2024

By Emmanuel Sekago

In a significant stride towards promoting the intersection of corporate culture and sportsmanship, NBS SPORT proudly announces its exclusive designation as the Official Media Partner for the highly anticipated Corporate Games Season 2024 in Uganda.

His collaboration underscores NBS SPORT’s commitment to fostering a vibrant sports community and providing unparalleled media coverage to showcase the dynamic synergy between corporate professionals and athletic prowess.

Looking at the Key Highlights of the Partnership;

Broadcasting Excellence: NBS SPORT, renowned for its commitment to delivering top-tier sports coverage, will serve as the exclusive broadcaster for Corporate Games Season 2024. With a reputation for excellence in broadcasting, NBS SPORT is poised to elevate the visibility of the Corporate Games to a national audience.

Live Event Coverage: Audiences across Uganda can anticipate live broadcasts of key events, capturing the thrilling moments, competitive spirit, and team camaraderie that define the Corporate Games. NBS SPORT’s extensive coverage aims to bring the excitement of the games directly into the living rooms of sports enthusiasts.

Exclusive Features and Interviews: The partnership will see NBS SPORT conducting exclusive interviews with participating corporate teams, highlighting their journeys, strategies, and the impact of the Corporate Games on team dynamics. Special features will provide insights into the personal and professional stories of the athletes.

Multi-Platform Engagement: NBS SPORT will leverage its diverse digital platforms to extend the reach of Corporate Games Season 2024. Through live streaming, social media engagement, and online content, the partnership aims to create an immersive experience for viewers, fostering a sense of community around the Corporate Games.

Promotion of Corporate Wellness: Beyond the competitive aspect, NBS SPORT will actively contribute to the promotion of corporate wellness initiatives associated with the Corporate Games. By showcasing the holistic benefits of sports in the workplace, the partnership aims to inspire a culture of health and well-being.

Nicholas Ngobi, Brand Manager of NBS Sport, expressed enthusiasm about the collaboration, stating, “We are excited to once again be the Official Media Partner for Corporate Games, this time for Season 2024. NBS Sport is committed to Championing Ugandan Sport and promoting a healthy lifestyle, and this partnership aligns perfectly with our mission. We look forward to capturing and sharing the exhilarating moments of corporate teams competing in various sports disciplines.”

Ian Rumanyika, Chairman of Corporate Games Uganda, expressed gratitude to the partners, saying, “We are incredibly grateful to our partners for believing in this cause of promoting employee wellbeing and the power of networking between the private sector and Government. Corporate sports unlock opportunities, and I hope more companies can embrace this vision and join us in this exciting season and be part of this big corporate adventure.”

The 2024 season is set to kick off on Sunday, March 10th, 2024, at Dove Stadium, Bishop Cyprian Kihangire SS in Luzira, with an array of sports disciplines, including Football, Aerobics, Athletics, Netball, Volleyball, Basketball, Swimming, Tug of War, Kart Racing, Cycling, Woodball, Corporate Chess, and fun games like Sack Racing, Kwepena, and Paintball (Target Shooting).

The Corporate Games will take place every second Sunday of each month, running from March to November, culminating in an annual awards dinner in December.

Participating in these games offers a fantastic opportunity for external team building programs, provides a platform for companies to showcase and promote their brands, and enhances the physical fitness of corporate employees.

As the Official Media Partner, NBS SPORT is poised to contribute significantly to the success and visibility of Corporate Games Season 2024, creating lasting memories and inspiring a new era of corporate engagement in sports across Uganda.