Pepsi® unveils refreshed image with first visual overhaul in over a decade

By Thomas Odongo

In a bold move, Pepsi® has revealed a revitalized brand image, marking the company’s first significant visual overhaul in over a decade. The beverage giant, known for its iconic blue and red logo, has embraced a fresh aesthetic, incorporating contemporary design elements to resonate with evolving consumer tastes.

The new Pepsi® logo thoughtfully blends Pepsi’s historical elements with modern design, creating a look that is unmistakably current and distinctly Pepsi. Introducing electric blue and black to the classic color scheme, the updated palette brings a contemporary edge. The signature Pepsi® pulse reflects the essence of Pepsi-Cola, resonating with the rhythm of music, the energy of the crowd, and the heartbeat of culture. Initially unveiled in the US, the logo is now rolling out in over 120 countries globally through diverse consumer touchpoints, including digital, experiential, and retail channels.

In Uganda, Pepsi® unveiled its new global redesign on Friday, 1st March 2024, marking the first major overhaul in fourteen years. The refreshed Pepsi® globe logo, highlighted in pulsing electric blue and black, was unleashed to introduce Pepsi’s updated visual identity and propel the brand into a new era. The exercise was conducted at the Sheraton Hotel in Kampala by Rogers Anguzu, Commercial Manager of Crown Beverages Limited (CBL), and Ssentongo Ernest, Brand Manager for Pepsi®.

Venturing into various outdoor sites signifies the inaugural move into Pepsi®’s dynamic new era encompassing design, storytelling, and collaborations. Throughout 2024, Pepsi® is poised to propel culture forward by curating unparalleled experiences deeply rooted in fan passions and the aspiration to live “Thirsty for More” – the brand’s philosophy applauding those who defy norms for enjoyment.

Ernest Ssentongo who is the Brand Manager, emphasized, “Pepsi® showcases, through this visual identity shift, the essence of its ‘Thirsty for More’ brand platform, reflecting the attitude and mindset of our audience, always embracing new experiences.” “As we look ahead to 2024, we’re thrilled to present awe-inspiring entertainment with the Davido Timeless Concert on March 29th,” he added.

“What better way to spotlight the brand’s metamorphosis than through these iconic installations? We’ve always been a daring brand challenging conventions, pushing boundaries, and prioritizing enjoyment. Our new visual identity is bold, unapologetic, modern, and iconic. While retaining the beloved taste, our consumers can anticipate even more immersive and entertaining experiences in music, sport, and culture.”

“As part of the design process, people worldwide were invited to draw the Pepsi® logo, with the majority incorporating the Pepsi® name into our globe—remarkable after fourteen years of separation. Eric Melis, Vice President – Global Brand Marketing – Pepsi, 7UP, and Mirinda, noted, “When reviewing our new look, we embraced the deep love for our history, infusing it with a distinctly modern twist.”

Rogers Anguzu, Commercial Manager at CBL, highlighted Pepsi®’s commitment to staying at the cultural forefront, delivering innovative products and iconic collaborations in 2024. Fans nationwide can anticipate more exciting ventures through existing partnerships.

As advocates for those stepping out of their comfort zones, Pepsi® fans in Uganda are encouraged to stay tuned for forthcoming unforgettable experiences later this year.

This visual overhaul not only signals a commitment to staying current but also reflects Pepsi’s understanding of the importance of aesthetics in shaping consumer perceptions. The unveiling of this refreshed image marks a milestone for Pepsi, ushering in a new chapter for the iconic brand in its ongoing journey through the world of refreshments.